Inside the Trump Memecoin and WLFI DeFi Alliance

Estimated reading time: 4 minutes

• A partnership has been formed between the $TRUMP memecoin and decentralized finance company World Liberty Financial (WLFI), reflecting a trend of political figures entering the blockchain sector.
• The $TRUMP token was created in 2025 by Bill Zanker, associated with the Trump family, which has increasingly engaged in cryptocurrency projects.
• A key feature of the partnership is the upcoming branded crypto trading and wallet platform called TrumpWallet, intended for trading various cryptocurrencies.
• The project is currently in its pre-launch phase, seeking community participation through a waitlist and promotional campaigns that include prizes.
• Regulatory scrutiny and potential conflicts of interest are already being discussed, given the political background of those involved and the implications for cryptocurrency in the U.S.

A collaboration between the Trump-themed memecoin, $TRUMP, and decentralized finance company World Liberty Financial (WLFI) is drawing attention to the involvement of political figures in the blockchain sector. The partnership reflects an ongoing pattern of well-known individuals engaging with digital finance tools for both business and ideological purposes.

The $TRUMP token emerged in 2025, created by Bill Zanker, who has longstanding ties to Donald Trump. Over several years, the Trump family has expanded its participation in the crypto arena, including projects such as NFTs, stablecoins, and blockchain reserves[1]. This recent alliance represents a notable blend of political identity and Web3 technology.

WLFI operates in the decentralized finance space, focusing on stablecoins and related projects. The relationship with the $TRUMP token gained visibility when Eric Trump publicly disclosed WLFI’s purchase of a substantial share in the memecoin initiative. This acquisition followed the unexpected suspension of a separate Trump-themed wallet project[2]. According to public statements, the move indicates an intention by the Trump family to influence the direction of cryptocurrency adoption in the U.S.

A key feature of the partnership is the planned launch of a branded crypto trading and wallet platform, in cooperation with Magic Eden, a company involved in crypto infrastructure. The new product, dubbed TrumpWallet (accessible via @TrumpWalletApp), intends to enable trading of assets such as Bitcoin (BTC), Ethereum (ETH), Solana (SOL), Cardano (ADA), XRP, Dogecoin (DOGE), and the $TRUMP token. Its stated goal is to provide a platform for discovery and transactions across multiple blockchain networks[3].

Currently, TrumpWallet is in its pre-launch stage. The project is seeking early adopters through a waitlist and promotional sweepstakes campaign. Prizes include a $1 million pool in $TRUMP tokens, along with “Trump Boxes,” and a $100,000 award in $TRUMP that will be awarded to one randomly selected participant[4]. These incentives are designed to attract community participation using familiar marketing methods in the crypto field.

The project has been promoted with appeals to American financial independence and innovation, with Eric Trump and other members of the family voicing support. However, reports indicate that some Trump family members have taken steps to keep some distance from daily oversight of the project. This separation may be due to concerns over regulation and ethics connected to high-profile crypto activities[5].

Regulatory considerations and public debate have already emerged. Watchdog groups and political observers have questioned potential conflicts of interest, especially given the overlap between campaign branding and new financial products at a time when Donald Trump is an active political candidate[6]. The initiative has faced criticism on social media, and the @TrumpWalletApp account was temporarily suspended by X (formerly Twitter) after its launch, though the project’s website continues to operate[7].

Observers in the cryptocurrency industry are watching the outcome of this collaboration. The integration of a Trump-affiliated token with a DeFi company is seen as a case study in the use of personal branding and financial technology under evolving regulations. The approach taken by the $TRUMP and WLFI partnership may influence how other public figures engage with blockchain ventures in the future[8].

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1. Details about WLFI’s acquisition of a stake in the memecoin initiative, including the suspension of another Trump-themed wallet project. Source: AINvest.
2. Details about WLFI’s acquisition of a stake in the memecoin initiative, including the suspension of another Trump-themed wallet project. Source: AINvest.
3. Information about the TrumpWallet platform and its expected features. Source: citation needed.
4. Details regarding the TrumpWallet’s promotional sweepstakes and prize offerings. Source: citation needed.
5. Insight into the Trump family’s distance from the daily oversight of the crypto project and related ethical concerns. Source: ABC News.
6. Discussion on the regulatory scrutiny and conflicts of interest emerging from the political involvement in cryptocurrency ventures. Source: ABC News.
7. Context on the Twitter suspension of the TrumpWallet account and continued operation of the project’s website. Source: ABC News.
8. Exploration of how the collaboration between Trump’s token and WLFI may impact other public figures in the crypto space. Source: The Block.